On Encore, videos are the most important part of your profile. They are the first thing most clients will watch and use to make their decision about who to book. Because of this, we take the standard of media on your profile really seriously, and manually vet every musician's videos on Encore to ensure that the standard of musicianship on display remains high.
If you're concerned your videos might not meet these criteria and you are serious about winning work online, we strongly suggest you invest in a professional showreel. You can read our guide to affordable showreels here. If this is not possible, we recommend taking a few sample videos using a good-quality smartphone.
Why does Encore vet videos?
All new videos are vetted by our team for three main reasons:
- They contain professional-standard footage and audio
- They have the correct embedding settings for playback on Encore
- They don't contain any external contact details encouraging customers to find you outside of Encore
If your video doesn't match one of the above rules, we can't approve it, and you won't be able to apply for jobs until you upload a new video. Once you've uploaded a new video, email firstname.lastname@example.org to request for your videos to be revetted.
The full criteria we use to measure video can be found below, but the most common reasons for videos being rated as poor are:
- Broken video links
- Video footage is not professionally shot
- Video displays the wrong musical service (e.g. a video of a solo violinist for a string quartet profile, or a video of a band for a solo guitarist profile)
- Video footage contains references to contact details or URLs
How long should it take for my video to be approved?
We aim to get all videos vetted within a week.
We get hundreds of videos uploaded every week, and we’re only a small team. This means occasionally a bit of a queue can form, but it will very rarely be longer than that.
If you have a valid reason for accelerated approval (e.g. a wedding customer wants to book you but just wants to hear you perform their first dance song) then email support at email@example.com and they will expedite the process for you.
To pass the vetting process your videos must meet these criteria.
The performances displayed in your videos must display an excellent level of musicality. This will be judged based on your:
- Tuning: does the artist perform in tune
- Tempo / Groove: does the artist convey a clear sense of pulse
- Technical accuracy: does the artist make any noticeable technical errors
- Charisma / communication: does the artist convey their personality and engage with their audience
- Tone: the quality of sound produced by the instrument(s) should be expertly controlled and suited to the genre of performance
At least one of the videos should contain high-quality imagery and audio. The quality of videos will be judged based on the:
- Image quality (no shakey or blurry footage; shot on a high-definition camera)
- Audio quality (no distracting background noise; clear sound; the audio is synced with the video)
- Lighting and composition
- Cutting style
Note: as long as your profile contains at least one high-quality video, you will not be penalised for additional lower-quality videos such as live footage from a gig.
Your videos should display a good range of ability for an act of your type. This criterion can only influence your vetting assessment positively. I.e. if you have a great range of videos your score may increase, but if you only have one video you will not be penalised.
- Is the artist shown performing in a number of different settings?
- Are there any videos of the artist performing live?
- Does the artist display the full range of their skills (e.g. performing the different genres or styles expected for their type of instrument)
Examples of excellent videos
- This Postmodern Jukebox-inspired video by Nouveau Lounge is one of our favourites on Encore. Slick audio and professionally shot video.
- This solo acoustic showreel by Georgia Thursting is shot in a nice venue with pro cameras and recording equipment.
- The Edge prove they’re just as good outside the studio in this high-energy, live showreel.
- Some nice editing and some subtle fairy lights on the sofa help create the right ambience for this act. Ed & Oliviya get a LOT of bookings on Encore thanks to this video!
- The quality and variety of covers in Rachael’s showreel have helped her become one of the most booked harpists on Encore.
- We love the various shots used in the String Infusion’s acoustic demo, and the audio is nicely mixed.
- The beautiful lighting and sound quality in this video have helped Ben get bookings as a soloist and group jazz musician.